Meet ARKET, H&M’s Newest Brand

ARKET clothing

After H&M, COS, Weekday, Monki and & Other Stories the H&M group has launched a new brand and it is screaming my name. Described as a modern-day market, ARKET sells products for women, men, children and the home in minimalist-looking stores. The stores each have a Pinterest-worthy looking cafe to take a break from shopping and enjoy a good espresso. ARKET can’t be compared to our standard H&M. I feel like the designs are much more intricate and of higher quality. The prices for clothing range somewhere between & Other Stories and COS and the quality matches those two brands too. The designs are more timeless than what & Other Stories would sell and more classic that the typical straight and boxy shapes you’d find at COS. It’s the perfect in-between. It’s perfect for me!

I would typically look to J.Crew for up-to-date basics, but I think we finally have a European counterpart. ARKET has all the well-made, good-fitting classics I have been looking for and more. Blazers, roll-necks, sweaters, tailored trousers, … . I think I better hide my wallet. I collected my favorites from the web shop in the collage above! Of all the items the the pink sweater makes my heart beat the fastest. I’ve been looking  for a cozy pink sweater for this fall season and I think I just found the perfect one! My hands are itching to grab my card reader, haha. I can’t wait to visit their physical store in Brussels soon!

ARKET Brussels officially opens tomorrow, Friday 15/09/2017 at Avenue Toison d’Or 15.

On my ARKET Wish List:

Wool boucle coat (€225) | Woven cashmere scarf (€99) | Cotton wool twill jacket (€175)

Wool jumper (€59) | Alpaca blend knitted tunic (€89) | Cotton poplin shirt (€39)

Elastic waist wool trousers (€89) | Stretch scuba slim-fit trousers (€69) | Slim wool trousers (€89)

Nike classic Cortez leather (€115) | R.M. Williams Wentworth boot (€450) | Veja esplar 3 locks (€109)