Pre-Opening of the Julia June Concept Store

Women who love to dress feminine, colorful and on-trend absolutely need to know about fashion revelation Julia June. The fashion brand, born and raised in Belgium since 2005, is soon opening their concept store in Ghent. They had a festive pre-opening for press and bloggers two weeks ago, where we could discover the fall-winter ’14 collection while enjoying plates full of the most delicious pastries.

And those pastries were not a random catering choice. Until the day before the event, the location of the concept store was well-known patisserie Fevery. Hence the beautiful setting of the concept store, which still looked like any traditional Belgian bakery inside. Endless scarfs were draped over the counter and cake boxes with both the Julia June and Fevery logo had been placed in the old bread boards on the back wall. In the basement, the traditional ovens were still hot and in production, all under the watchful eye of the star-baker himself. Touring the bakery’s kitchen was truly a fun experience and we got a liiiitlle snappy happy, as the photos below will prove!

Apart from good food and delicious drinks, I had a lot of friends around who made the night extra special. I got to meet a few new people as well! I hope you guys enjoy these (sometimes silly) photos of us.





Grietje and her lovely smartphone cover (get it?) • Monica, Naomi & Joppe targeting me • Naomi is always ready to strike a pose • Astrid & Monica getting their picture taken for the upcoming Facebook contest • Instagramming and dancing at the same time, Naomi-style • Beats by Amelie Lens


Julia June Concept Store
Brabantdam 8 – Ghent
Opening in August





  1. 17 April 2014 / 20:22

    Het ziet er echt geweldig uit. Ik vind het jammer dat ik er niet bij kon zijn!

  2. 18 April 2014 / 01:03

    Oh what a fun location for an event – the catering would have been delicious! haha! Sounds like you enjoyed it 🙂

    Away From Blue

  3. lippylash
    18 April 2014 / 13:03

    Ooh echt jammer dat ik er niet kon geraken! ziet er echt super uit!

  4. 21 April 2014 / 21:53

    Jammer dat ik niet kon komen, het zag er heel leuk uit!

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