Press Days: S/S ’13 preview

On November 8th and 9th, the PR bureaus in Antwerp hosted their yearly Spring/Summer Press Days. Imagine: racks of pretty summer clothes, goodies and yummy food. Every girls dream! Renée, Siel and I teamed up for the tour and made it a girl day out! 
Media Mania

First stop for the day was Media Mania. They represent brands such as Pinko, Banana Moon, NafNaf and Addidas. From the gorgeous frocks from Naf Naf to pretty little summer bags from Pinko, we truly did not know where to look first! My absolute favorite in their showroom is the little mint purse you see in the last photo. With a white dress and cute sandals? Yes please! 
Read all about Bestseller, De Hovre PR and my little trend report after the jump break! 

Second stop, and probably the one I looked forward to the most, was Bestseller. I stopped by their showroom for the FW 2012 press days earlier this year and spotted this gorgeous orange blouse from Vero Moda. Their spring/summer collections did not disappoint either. I completely fell in love with a pastel dress from Vila with a special detail in the back. It won’t hit the stores until August, but I can promise you: that dress will be in my wardrobe next fall!


De Hovre PR

We ended our tour at De Hovre PR. Their showroom and brands were completely new to me but boy, I was impressed! They represent Shoes on the cake (with brands like House of Harlow) and Clio. They are currently also working to create a name for Mavi jeans, a relatively new brand in Belgium but already famous in neighboring countries like Germany. Their floral jeans were so pretty! The pretty walkers you see in the pictures above are from Dolce Dolce and sister brand Lolo. Renée loved their brogues and I spotted a perfect pair of Ballet flats!
I know I’m not a real trend spotter, but before you go and clean out your summer wardrobes you might want to know what trends are waiting for us after winter! Here’s the things I saw: 
  • Lots and lots of neon and brights! From tops and bikinis to purses and scarves. Don’t donate those neon items just yet.
  • Pastel jeans. Last years mint jeans will still be a hot item next summer.
  • Delicate Details. Sweaters with lace edges, sequined shoulders and gold threads woven into dresses, I saw a lot of delicate details to beautify basic shapes.
  • Cut backs. My ultimate fave and a trend I don’t yet have in my closet is something with a  cut out back. So pretty and less obvious then a low neckline. 
I had a great time with the girls. Thanks again to Media Mania, Bestseller and De Hovre PR for inviting us to their wonderful worlds. I can’t wait for summer to come! 

post signature
  • Ze zijn echt supervriendelijk, een aanrader!

    Haha totaal geen probleem hoor, heb ik ook soms moeite mee met mensen herkennen en 't ging allemaal nogal snel 😀


  • Wow, that event looks like so much fun! I'm totally wishing we had something like that were I am! I love how bright and cheery everything looks. I may also need to invest in a pair of pastel jeans now for next spring…

  • Oh wow! You are one lucky gal to have attended this event! If only spring were actually here so that I could wear the clothing!

  • All these events look amazing, but I'm a sucker for any event that provides amazing desserts!

    Alexandra xo

  • These photos are lovely, looks like an amazing day. And it is good to know I can still jump on the mint jeans trend, I never got round to it this year xo

  • Swoon! My will power would so not survive that much fabulousness! I am happy to see all the colored/pattered denim!
    P.S. loving your newly cleaned up site design!

  • Thanks for these photos. I will have to invest in a low-backed bra for the cut out back clothing!

  • these are beautiful photos! so colorful. those print jeans are so cute!

  • Huh. Neat to see what you observe as incoming trends. Events like this always sound so fun!

  • that sounds like such a fun event! I'm excited to think about spring and summer fashions.
    Chic on the Cheap

  • Looks like a beuatiful event! I know I should be looking at the clothes but I just want the pretty cupcakes 😉

  • Oooh such beautiful summer clothes! Sounds like it would have been a very fun day 🙂

  • mooie foto's!

  • Echt super jammer dat ik er dit jaar niet geraakte wegens een overvolle schoolagenda 🙁 maar de collecties zien er super uit!

  • I really like that statement necklace from De Hovre PR. I can see it completing any outfit! =)

  • Looks like a really amazing place!!


  • Wow. Cool. And thank you for the tips!

  • how great! thanks for sharing!